 |
 |
|
Peapod Company History |
| |
| 1989 |
|
1989 Andrew and Thomas Parkinson pioneer the online grocery delivery concept, establishing Peapod in Evanston, Ill. Combining backgrounds in consumer product marketing (Andrew was a brand manager with Procter & Gamble and Kraft) and technology expertise (Thomas was the founder of a software company), the brothers establish Peapod as a lifestyle solution for busy families
|
| 1990 |
|
Peapod partners with Chicago-area Jewel Food Stores to fulfill orders. Peapod begins test marketing to about 400 households in Evanston, Ill. The company provides software and modems for customers who have to dial-in directly to the Peapod shopping system
During the early days, Andrew, Thomas and their families do the picking and packing-making deliveries with their own cars
|
| 1991 |
|
With Evanston, Ill., proving a success, Peapod expands its service to the surrounding suburbs and Chicago
|
| 1993 |
|
Peapod launches service in San Francisco with Safeway
|
| 1995 |
|
Peapod launches its first advertising campaign; the company gains 4,600 members. (Until this time, Peapod built its customer base largely through word of mouth.)
Peapod initiates service in Columbus, Ohio with The Kroger Company
|
| 1996 |
|
Peapod reaches a customer base of 43,200
Peapod partners with Stop & Shop to offer "Peapod by Stop & Shop" in the Boston metro area
Peapod joins the Internet, launching its own Web site: www.peapod.com
Inc. magazine names Peapod to the "Inc. 500" ranking of the fastest-growing U.S. private companies
|
| 1997 |
|
Peapod opens the first Stop & Shop wareroom in Watertown, Mass., just outside Boston
In June, Peapod completes a successful initial public offering listing its shares on the NASDAQ
|
| 1998 |
|
Peapod initiates service in Long Island, N.Y., with Stop & Shop, and in Texas with Randalls and Tom Thumb
In July, Peapod delivers its 1 millionth order, to a customer in Chicago
|
| 1999 |
|
After growing business in the Chicago market, Peapod pursues a centralized distribution model: moving from 12 store locations to one dedicated warehouse outside Chicago, in Niles, Ill.
|
| 2000 |
|
In June, Royal Ahold takes a 51 percent ownership
Peapod names current president and CEO Marc van Gelder. Van Gelder joins the company from Stop & Shop, a subsidiary of Royal Ahold. Peapod initiates service in Norwalk, Conn. with Stop & Shop
In September, Peapod acquires Streamline.com operations in Chicago and Washington, DC
In November, Peapod partners with Giant Food (a Royal Ahold subsidiary) to launch "Peapod by Giant" in the Washington, DC, metro area
|
| 2001 |
|
Peapod begins servicing communities in Virginia and Maryland, partnering with Giant Food
In August, Royal Ahold buys the remaining shares of Peapod, establishing the Internet grocer as a wholly-owned subsidiary of the international food retailing and foodservice company
Peapod pursues a bricks-and-clicks strategy, engaging in exclusive relationships with Ahold U.S.A. grocers--Stop & Shop and Giant Food--and planning growth in markets where these grocers have a presence.
Peapod replaces its Niles, Ill., warehouse with a new 75,000-square foot, climate-controlled distribution center (a former Streamline.com facility) in Lake Zurich, Ill.
|
| 2002 |
|
Peapod by Stop & Shop expands service to Cape Cod, Mass.
Peapod continues to grow revenues 20% despite having closed 5 markets not strategic to Ahold (Columbus, Dallas, Houston, Austin and San Francisco).
|
| 2003 |
|
Peapod achieves profitability in four out of five markets
In April, Peapod introduces service in Hartford, Conn., with Stop & Shop
In July, Peapod delivers its 5 millionth order, to a customer in Chicago
In October, Peapod initiates service in New Haven, Conn. with Stop & Shop
|
| 2004 |
|
In April, Peapod introduces service in Rhode Island with Stop & Shop
In July, Peapod introduces service in Mt. Vernon, NY with Stop & Shop
In August, Peapod introduces service in Baltimore with Giant
In September, Peapod introduces service in Cromwell, CT. with Stop & Shop
Peapod names Andrew Parkinson as President and General Manager. Parkinson is the company founder and past CFO.
In December, Peapod introduces service in Watchung, NJ with Stop & Shop
|
| 2005 |
|
In February, Peapod introduces service in Medford, NY with Stop & Shop
In February, Peapod introduces service to Fisher's Island, NY
In April, Peapod introduces service in Milwaukee, Wisconsin
In May, Peapod introduces service to Block Island, RI
In August, Peapod introduces service in Danbury, CT with Stop & Shop
In November, Peapod introduces service in Wanaque, NJ with Stop & Shop
In November, Peapod introduces service in Somerset, NJ with Stop & Shop
|
| 2007 |
|
In February, Peapod announces the opening of a dedicated merchant facility in Boston with Stop & Shop
In February, Peapod delivers its 10 millionth order to a customer in Arlington Heights, IL
In September, Peapod introduces service in South Setauket, NY with Stop & Shop
In September, Peapod announces the opening of a dedicated merchant facility in Boston with Stop & Shop
In October, Peapod introduces service in Mansfield, MA with Stop & Shop
|
| 2008 |
|
In September, Peapod introduces service in Tom's River, NJ with Stop & Shop
In October, Peapod introduces service in Riverhead, NY with Stop & Shop
|
| 2009 |
|
In March, Peapod introduces service in Northwest Indiana
In April, Peapod introduces service to Madison, WI
|
|
| |
|
|
|
 |
